The Italian International Hardware Fair made its debut

A new exhibition "supported by IH Cologne" will take place in Bergamo on 5-6 May 2023.

Messe Cologne has brought the internationally recognized international Hardware Cologne trade show model to Italy with the launch of the International Hardware Fair Italia. This new international fair targeted at the European market will provide a "home" in odd-numbered years for the fields of hardware, construction, DIY, outdoor and gardening, security, coatings, electrical and industrial supplies. GeraldBose, CEO of messe cologne GMBH, said: "our decision to launch the international hardware fair Italy is in line with our strategy to strengthen the development of our global portfolio while meeting the growing demand of the Italian market."

In short, this is the new fair keeping its commitment to the industry by alternating with The Cologne International Hardware Fair. In terms of content, style, ideas, objectives and quality, the Italian exhibition will be a benchmark for the international industry event, the Cologne International Hardware Fair. This new format highlights messe Cologne's focus on Italy as the world's leading trade fair organizer. Apart from being a leading market, Italy is undoubtedly one of the most attractive locations to host major European exhibitions.

Bergamo, strategically located in the north of Italy, is well connected to the whole European region and meets the requirements of the development and internationalization of the new exhibition.

"We have been gathering accurate signals from the Italian and European markets for some time in order to stage an exhibition that would provide the necessary continuity of relationship with the market in many of these areas." Thomas Rosolia, CEO of Messe Cologne Italy, explains. "We have chosen to put all our experience as a show organiser into an international event that meets practical needs in areas such as technical hardware, construction and DIY. We will achieve this by working with institutional partners and leading production and distribution companies." Rosolia added.

The ItALIA International Hardware Fair will cater to a wide audience: from traditional and professional hardware distributors to tool stores, from large retailers and DIY brands to paint stores and building materials retailers. Of course, manufacturers and importers, distributors and industry committee decision makers, as well as increasingly important e-commerce platforms, garden centers, buyers, industry service companies, etc., will also be present.

The exhibition will coincide with a series of events: business meetings with key distributors, major conferences, product demonstrations, and training seminars to explore topics and issues in a rapidly changing field.

We are looking forward to meeting you at the Italian International Hardware Expo in Bergamo on May 5-6, 2023.